As the Founder and CEO of Nasty Gal, the fastest-growing online retailer in the country, Sophia Amoruso is the creative visionary, modern-day entrepreneur and fashion doyenne who has forged an unprecedented path in building a modern brand. Named by Forbes as “Fashion’s New Phenom,” Amoruso’s rising success and business savvy was touted for being “up there with retail’s most profitable ventures.”
On May 6, Amoruso debuted her highly anticipated, first book titled #GIRLBOSS under the Portfolio and Putnam imprints of Penguin Random House. The book tells Amoruso’s extraordinary personal story and offers insights on entrepreneurship and career advice for young women. At only 30 years old, Amoruso has become one of the most prominent figures in retail and a cultural icon who has worked from the ground up and landed on top of a fashion empire named Nasty Gal— a term originally coined after a 1975 Betty Davis album and the singer’s outspoken and unapologetically sexy style. Building on that inspiration, Amoruso’s Nasty Gal first sparked a cult following in her one-woman vintage venture on eBay where she quickly learned she had a knack and photographer’s eye for fashion, styling and buying. In just five years (and after being kicked off the site in 2008), the brand has grown into a one-stop shop and online retail haven with a progressive following of fashion risk-takers and well over a hundred million dollars in revenue. Today, Amoruso’s bold style is synonymous with six-inch platforms, motorcycle jackets, rock tees, shredded denim and an occasional red lip— all elements of the fashion retailer’s intrinsic personal taste.
Having recently caught the attention of Silicon Valley, The New York Times poetically put it, “if ever there were a Cinderella of tech, Sophia Amoruso might be it.” With relentless obsession over all things web and social media, Amoruso has propelled her brand’s unforgettable aesthetic on every channel including more than 2 million followers on Facebook and Instagram combined. As these carefully curated pages have “translated ‘likes’ into sales” according to Forbes, Amoruso has revolutionized marketing with a business built almost entirely on unpaid social media from day one, today drawing millions of visitors back to the Nasty Gal site every month. In addition, Amoruso has tapped into other outlets with the launch of Super Nasty, a biannual fashion publication inspired by the Nasty Gal ethos with a mission to connect individuals and spotlight upcoming and iconic talents.
On the heels of Nasty Gal’s success, Amoruso is passionate about evolving her brand and team of creative mavericks in every way possible. As she continues to be deeply involved in every aspect of the business, she loves most to meet the girls that have inspired Nasty Gal to be one of the most coveted brands of our time.